Tag

Marketing

22/03/2017

Are we entering a ‘post-bank’ era?

Two exciting trends emerge from the whirlwind of 2016 to make their mark on the advertising world: the ongoing rise of technology and the slow but steady demise of ...

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05/11/2015

The rise of ‘empowertising’: How to successfully use feminism as the starting point of a solid marketing strategy, writes Marcie MacLellan

By Marcie MacLellan I’m in a good mood today. Excellent in fact. I’ve reached my goal weight, I’ve discovered a fabulous new conditioning treatment, and I’ve mastered three new tricks ...

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