At the time of writing, The London School of Marketing (LSM) is one of Britain’s most prolific private course providers. It caters to over 15,000 students worldwide and has offices across the globe. The school offers a range of popular courses such as marketing, business, finance, and human resource management.
Founded in 2002 and headquartered in central London, LSM is a globally renowned distance and blended learning provider. Its courses are supported by a comprehensive e-library, which consists of texts and books that can be downloaded or read online.
In its early phase, the school offered programmes through The Chartered Institute of Marketing (CIM). However, it has expanded considerably since then, and now provides students with undergraduate and postgraduate degrees validated by Anglia Ruskin University and the University of Northampton.
LSM is a long-term client, having formed our relationship with them back in 2009. Since this business relationship began, we have helped it expand from a small academic institution to a global education provider. To assist it along this path, we digitised all of its educational content. This included study guides, e-books, white papers, sample exams, and filmed lectures relating to hundreds of modules.
Our work with LSM played a pivotal role in helping it to evolve from a small school to a solely online academic institution. We also created marketing-driven content to increase its global reach.