Frank & Lively’s short film, CHILD’S PLAY, deals with the premature sexualisation of girls by retailers in the 30-second span of a typical television commercial. This film proudly supported Mumsnet’s Let Girls Be Girls Campaign. The campaign aims to curb the premature sexualisation of children by asking retailers to commit to not selling products which play upon, emphasise or exploit their sexuality. The campaign was later extended to tackle lads mags, calling on newsagents and supermarkets not to display them in children’s sight.